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2020 for the Record Books

Participants, clients and raving fans of First Aid,

Let’s first all agree that 2020 has been a year for the record books. Everywhere you look, you’ll find stories of challenges, losses, successes and adaptation to this new world. Covid-19 has affected every one of us, and has challenged small business owners to grow and pivot outside their comfort zone, Life Start is no exception.

When Life Start first launched, my vision was to change the stigmas about taking First Aid through public education and top-notch training. The last four years have proven that passion, quality training and a positive (yet fun!) attitude can make a lasting impact - and help people save more lives in our communities. As we’ve grown our presence across New Brunswick, we’ve been fortunate to have worked alongside the Canadian Red Cross. But as the world changes, so do training needs, and we’re 100% committed to adapting to that.

With the exciting launch of our very own WorkSafeNB-approved virtual and blended courses, we are no longer able to work through the Canadian Red Cross, effective September 25, 2020. Having the ability to pursue innovation that better serves you (in 2020 and beyond), and being able to pivot programs to meet the demands of a quickly changing world, is so important to us.

We know what our clientele needs, and will continue to offer and develop our own programs that are, and always will be laser-focused on quality and safety. We’re thrilled to soon be able to share new initiatives that will allow us to have further reach and help us to give back.

Thank you all so much for your continued support of our local business. We can't wait to see what the next year brings!

~Khryspn Jensen